Running | Fitness | Motivation

Rey Smart is a published motivator, brand partnership strategist, and community fitness advisor. Founder of Be Smart Get Fit, Rey has over a decade of experience leading fitness classes, destination runs, and motivational programs. 

His work spans community building at Wembley Park, global ambassadorship with ASICS, Royal Parks Half partnerships, charity fundraising challenges, and international collaborations with tourist boards. Rey has also advised race directors to enhance their events, ensuring they deliver exceptional experiences for runners. 

His infectious energy and performance background have earned him recognition across TV, print, and digital media, making him a trusted voice in fitness, motivation, and lifestyle travel.

2014 – Founded Wembley Park’s first weekly run club, continuing until 2019. 

2015 – Established Wembley Park’s first weekly fitness classes at The Yellow Pavilion community space. Demand grew rapidly, expanding to three classes per week. The run club moved to Wednesdays and became Run Wembley Wednesday.

2016 – Featured in the People of Wembley project film and billboards, recognising contributions to the local community.

2019 – Profiled in the Pass It On Book, documenting the People of Wembley and local history.

2020 – Delivered online group fitness classes for the London Designer Outlet during the pandemic.

Quintain Placemaking – Collaborated with Quintain during the development of Wembley Park, contributing to its transformation into a vibrant community hub. Today, Wembley Park is recognised by The Times as one of the best places to live in London, with Rey’s grassroots fitness initiatives playing a role in shaping its identity and aligning with Wembley’s sporting legacy.

ASICS FrontRunner (2019–2023) – Represented the brand globally as part of the ambassador team. 

Ambassador – Active in campaigns and community activations.

Modelling – Featured in ASICS Autumn/Winter 2022 campaign.

ASICS London 10k Warm-Ups – Led official warm-ups for runners in 2019, 2022, and 2023, energising thousands of participants.

Côte d’Azur / Cannes Tourist Board (2023 & 2025) – Collaborated during RunFit Tour events in Nice and Cannes, promoting destination running and wellness tourism. 

Visit Jax – Jacksonville, Florida (2024 & 2025) – Partnership promoting the DONNA Marathon Weekend and positioning Jacksonville as a destination for running and wellness tourism.

Barbados Tourism Marketing Inc. (BTMI, 2022) – Promoted the Run Barbados Marathon Weekend and championed Barbados as a destination for running and wellness tourism, combining sport with cultural and travel experiences.

London Marathon 2017, 2018 & 2019 – Ran multiple marathons to raise funds for The Brent Centre for Young People, supporting vital mental health services for young people in London. 

January 2026 – Taking on a 100km+ solo running challenge as a fundraiser for Cancer Research UK, combining endurance with purpose to raise awareness and support cancer research..

Rey has also advised race directors on how to improve their events, offering insights on community engagement, runner experience, and event design. His expertise has helped shape races that are more inclusive, motivating, and memorable for participants.

Zee TV – Interview appearances highlighting fitness and motivation. 

France 3 – Coverage during international running events in France.

Canal+ – Featured in lifestyle and sports programming.

Additional Media – Coverage in The Voice Newspaper (2022, Barbados Marathon Weekend), Barbados Today (2022), and Evening Standard (2023, Best Marathon Running Trainers).

Launching in 2026 and supported by Huel’s Limit Seeker Fund, Project Run 246 is Rey’s boldest challenge yet, a 100km+ solo run around Barbados to raise funds for Cancer Research UK. The project will showcase the island as a wellness destination, blending fitness with culture and community, while honouring the legacy of Rey’s grandparents. 

Clothing: ASICS 

Nutrition: Vega, Huel, Holland & Barrett

Equipment: Yesoul, FitShop

Tech: Shokz, Amazfit, Hyperice, Bose

Travel: Celestyal Cruises 

Transport: Fiido